Bridging Buyers & Sellers in Every Grain
Fojoy is India’s first dedicated e-commerce platform exclusively built for the rice broking industry. In a sector traditionally dependent on manual processes and fragmented marketplaces, Fojoy brings structure, transparency, and speed to rice trading. We act as a digital bridge between rice millers, wholesalers, retailers, exporters, and institutional buyers helping them connect, negotiate, and transact with confidence and ease.
Headquartered in Chennai, Tamil Nadu.Fojoy understands the nuances of the rice supply chain like no other. From understanding grain quality variations to pricing trends, logistics coordination to real-time inventory management, we are reimagining the future of rice commerce through the power of technology.
Our platform offers a streamlined digital environment where both buyers and sellers can:
- List and discover verified rice varieties (Basmati, Sona Masoori, IR 64, etc.)
- Negotiate rates transparently with live broking support
- Access real-time market insights
- Track and manage transactions from order to delivery
- Receive timely payments through secure gateways

Our Mission
To empower India’s rice ecosystem by digitizing broking operations and providing stakeholders with a platform that ensures clarity, speed, and profitability.

Our Vision
To become the nation’s most trusted and efficient rice broking platform, contributing to the modernization and global reach of India’s rice trade.
What Makes Us Different?
- Niche focus on rice broking—deep expertise, not a general marketplace
- Smart Matchmaking Engine to connect the right buyer with the right seller
- Live Broking Desk for negotiation and support
- GST-compliant Invoicing and Digital Contracts
- Pan-India Logistics Support
At Fojoy, we don’t just trade rice—we build relationships, enhance livelihoods, and contribute to India’s food economy by enabling smarter, more inclusive commerce.